It occurs to me that the old cliché that we should not judge a book by its cover is a double-edged sword.
I've noticed plenty of covers out there - flat ones AND 3D ones - which are simply poor. No other word describes them fairly. But the reason I've noticed them is because they're selling well.
Now most people can recognise poor visual work, even if they can't put names to the faults. Yet overall, it seems plenty of people are willing to ignore issues of quality when it comes to a book they want. People are not, indeed, judging the book by its cover.
Certainly it seems this is more common within erotica than in any other genre. People are after the quick thrill of the story, and the packaging is neither here nor there.
But it begs the question...is it really worth having good cover art? This is not a challenge, or a thinly-disguised request for martyrdom. I do spend a goodly amount of time striving to create the best quality covers I'm capable of, but I do sometimes wonder if it's really that important.
What do you guys think? Will you buy a book with a shoddy cover as long as it's a story you believe you'll enjoy? Or would bad cover art turn you off buying it at all?